With over 5.6 billion searches made on Google daily, the right search engine optimization (SEO) strategy can be a game changer for your brand, driving its rank higher in search engine results pages (SERPs).
With AI taking over the marketing world by storm, there are even more ways for marketers to polish and perfect their B2B SEO strategies and tactic (and savvy marketers are already taking advantage of it!)
In fact, in 2021, the market for artificial intelligence (AI) in marketing was estimated at $15.84 billion. Statista projects that the value will increase to more than $107.5 billion by 2028. The spotlight on AI has been immensely bright lately, all thanks to an immersive tool shaking up the digital marketing industry—and marketers from all sectors should be taking note of how they can leverage it to boost their brand’s SEO strategy.
Enter ChatGPT: The Talk of the Town
ChatGPT is a language model chatbot developed by OpenAI. It’s designed to provide intelligent and human-like conversations with its users by using large natural language processing models and reinforcement learning with human feedback. In simple terms, ChatGPT works like the human brain. The more information you feed it, the more it develops and learns. ChatGPT also comes equipped with features such as contextual understanding such as extraction, topic prediction, emotion analysis, and natural language understanding. This allows it to understand the context of conversations and respond accordingly in real time.
Along with its superhuman natural language processing capabilities, ChatGPT uses Reinforcement Learning with Human Feedback (RLHF). This enables users to give feedback during interactions to help it learn the ability to follow directions better and create more human-like responses. As a result of this training mechanism, ChatGPT can generate that can pass off as coming from a natural person. As it evolves constantly, ChatGPT holds a heap of potential for SEO and marketing professionals.
Related Reading: The New Chatbot on the Scene: A Conversation with ChatGPT
How to Use ChatGPT
To use ChatGPT, users must simply type their query into the text box on the page’s bottom. The results will then pop up at the top of the screen.
To make the most of ChatGPT, OpenAI recommends that users provide a statement for more accurate results rather than just a single question. For instance, inputting “explain how B2B influencer marketing can be beneficial for brands” will give more information than “explain influencer marketing.”
Users can also specify custom commands. This can be anything from asking the AI to write a Wikipedia page or an essay with a specific number of paragraphs. An example would be when our SEO team asked ChatGPT to “write a 1000-word SEO-optimized blog post explaining the importance of local SEO for small businesses.” We got back incredibly responsive blog posts featuring accurate details, statistics, meta tags, and headings.
ChatGPT for Content and SEO
It’s safe to say that ChatGPT is an intriguing application. It uses AI to follow instructions and engage in writing activities like enhancing blog content. This opens new doors for SEO. Since the quality of ChatGPT content is unparalleled and efficient, marketers should use its output as a starting point for SEO purposes.
When harnessing the full potential of such a powerful AI-driven tool, one has to consider a range of things. First, it’s essential to consider whether such approaches are within search engine guidelines and accepted algorithms (they usually are). Another requirement would be to ensure articles remain diverse and not rely on automation. Consider how much of the content ChatGPT produces can be used before humans need to come in and make changes.
With all the considerations aside, ChatGPT promises a new future in SEO. One that produces accurate results while avoiding the tedious manual labor processes in the world of content marketing.
Related Reading: The Ultimate Guide to Leveraging ChatGPT in Content Marketing
10 Ways to Use ChatGPT to Advance Your SEO Strategy
1. Help generate blog article ideas
Develop ideas for blog article topics by using the question method. This involves typing a phrase like “What are the top ten most commonly asked questions about X” into ChatGPT, where X stands for the topic of your choice. Doing this will give you plenty of blog article ideas as brands will likely have already addressed many of these frequently asked questions. Even if you don’t use all the same answers as them, it can provide a good starting place from which you can add your own insights.
Using questions is easy to jumpstart your creative process when creating new blog articles. You don’t even have to answer all of the common questions on your list – instead, use them as inspiration for some related topics. Take advantage of keyword searches to broaden the field and find some ideas that will fit within categories related to your topic. Combined effectively, this method guarantees an effortless approach to consistently producing fresh and engaging content over time.
2. Create outlines of blog posts
Although it can’t replace content-analyzing software like Clearscope, Market Muse, or Content Harmony, ChatGPT does provide an excellent foundation for creating effective outlines that jumpstart the entire process.
For those looking to get ahead of the digital competition, using these tools for generating outlines is a great way to move quickly and effectively. ChatGPT can generate potential topics that fit within the larger draft as long as your input is clear and concise. This allows you to move faster by taking out a lot of guesswork when sorting through information and coming up with ideas on what kind of stories might make good SEO-focused content.
3. Help paraphrase yourself
Do you ever struggle to recall the exact word or phrase that would complete your sentence? You’re not alone. Writer’s block can be the worst, and its causes are many. Fortunately, there is an innovative way to fight through these periods of mental shutdown.
ChatGPT allows users to ask the system how to approach a particular topic. This aids flow by offering fresh concepts and ideas for your article or text. With this sort of help, you can more easily develop thoughts and content from which you can craft a unique work. Sure, having access to ChatGPT does not absolve you from doing any legwork. Still, it does make it easier for you to come up with creative writing solutions coupled with critical thinking elements that result in finishing an assignment promptly and efficiently.
4. Creating subsections, meta tags, and content blocks
The key to getting the most out of ChatGPT is to give specific prompts about what kind of content you want to generate. By providing it with examples or a sample paragraph of the type of writing you want it to emulate, you can be more likely to get the correct output and avoid too much clutter. Also, limiting the volume of content ChatGPT produces will help create concise and meaningful blocks of text.
Rather than tasking your tool with big projects such as writing an entire article, provide it with shorter instructions like crafting a short paragraph or meta-description. ChatGPT can also create subsections in your text, like summarizing larger chunks into well-structured paragraphs. With this strategy, you can get more from your AI-driven writing increases dramatically and ensure each piece has its own identity and purpose.
5. Content clustering and keyword research
Content clustering and keyword research are essential for any SEO strategy to maximize your site’s impact. Content clustering helps to organize content into more manageable blocks by forming clusters around related topics and keywords. Researching the right keywords is also important to reach a targeted audience and increase traffic to your website.
ChatGPT can provide valuable insights into various angles, glossaries of terms, high-level concepts, categories, or subtopics related to your topic. You can use this information to create clusters around essential topics or new keywords targeting your desired audience.
6. Rewriting and editing content
Rewriting and editing content with the help of a tool can a lifesaver. ChatGPT helps quickly edit and update articles, essays, or other forms of writing. This automated process helps to detect various errors, from typos to syntax mistakes, and refine your language without choosing the wrong words.
ChatGPT can also proofread for punctuation, grammar, spelling, and vocabulary errors. Additionally, it helps identify redundant words or phrases so the writer can avoid repeating themselves excessively. ChatGPT has numerous advantages over manual editing as it is fast, easy to use, and improves accuracy with minimal human error while retaining the consistency of messages across pieces of content.
7. Shortening paragraphs
With its advanced AI-powered tools, ChatGPT can break up longer paragraphs into shorter ones that are easier to read and process. This makes it ideal for texts like blog posts, web pages, and other forms of digital writing, aiming to capture the reader’s attention with quick and easily scannable blocks of information.
ChatGPT accomplishes this by first breaking up your paragraph into individual sentences and snippets of text, then reorganizing them into smaller blocks that can easily be consumed and comprehended. It maintains the same structure as your original composition while shortening it— leaving no vital elements behind and yet trimming everything down for better readability. This way, you get to keep all the essential information within a concise piece of writing that appeals to modern audiences.
8. Creating data visuals and infographics
Creating data visualizations and infographics is one of the best ways to convey complex information quickly. Unfortunately, many available tools require manual input of the data and a certain level of design knowledge. ChatGPT can extract relevant stats, render them as images, and locate statistics associated with any given query.
9. Outreach assistant
For brands seeking to maximize impact with their content promotion activities, ChatGPT provides an ideal set of tools to improve marketing efforts. The tool quickly compiles lists of relevant and exciting topics to target audiences. It also crafts messages tailored specifically to these individual outlets.
Using pre-trained machine learning models allows it to match current trends and topics without requiring extra effort on behalf of users. By streamlining content creation processes, ChatGPT offers companies a valuable asset that can help them reach broader audiences and create better engagement with their products or services.
10. Gather a list of stats
AI tools like ChatGPT can be helpful for researchers looking to quickly generate a list of statistics. Of course, the output from these tools isn’t always reliable and should be fact-checked by a human. However, the lists of statistics generated by these tools can help guide further research into the subject at hand.
An AI tool such as ChatGPT can efficiently collect relevant data for your research project. With proper filtering and analysis, you can better comprehend the data and make informed decisions. So, since you have already gathered a large list of stats from ChatGPT, you’ll save time by no longer having to manually search for stats related to your focus topic. Despite its potential flaws, ChatGPT remains a valuable resource for effectively compiling statistical information.
Bonus: To fix your code
Even the most experienced coders can get stuck fixing specific coding errors. It can be a tedious and time-consuming task for many, especially when fixing embedded code that may take up most of your day. ChatGPT helps both experienced and beginning developers find errors in their code. For example, dropping the embed code of a photo or video into ChatGPT will detect any issues with the code and provide an error list detailing each issue. This can make debugging much more accessible as ChatGPT will save time and identify possible issues that one might have missed while sifting through hundreds of lines of code.
ChatGPT is an AI-powered tool that can streamline a wide range of activities. It is handy for tasks such as summarizing large chunks of text, creating data visuals and infographics, providing outreach assistance, and gathering lists of statistics. Additionally, ChatGPT can also prove instrumental in strengthening your SEO strategy. Looking to boost your B2B SEO efforts? Reach out today!