Did you know that a recent study in the UK found that 54% of marketers are using 50 platforms or more in their martech tech stack? The study went on to unearth a fact that might come as no surprise: the majority of marketers are looking to simplify their tech stack in the next 12…
Email deliverability is all about making sure your emails land in your recipient’s inbox instead of their spam folder. Unfortunately, an estimated 14.3% of all B2B emails go missing, or are otherwise caught by spam filters. A sobering number, especially since deliverability rates affect more than “just” open rates (and subsequent CTRs). They also greatly affect the…
Inboxes are crowded, email subscribers are overwhelmed…yet marketing emails remain one of the top channels for conversions and sales. Granted, this means that your ability to stand out is crucial for capturing and retaining the attention of your subscribers. For B2B marketing, especially, list fatigue hits hard. In fact, it’s estimated that 67% of B2B…
Today’s on-demand economy has brands bending over backward to deliver products, support, and services to consumers at lightning speeds. As consumers, this world is fun to play in — we get what we want when we want it. As marketers, however, keeping up with consumers in real-time and adapting on the fly often feels impossible.…
In today’s fast-paced digital landscape, marketers are constantly juggling multiple tasks—from brainstorming content ideas to publishing across various platforms. With the sheer volume of work involved, it’s easy to feel overwhelmed and stretched thin. That’s where content marketing automation comes in, offering a way to simplify and streamline your workflow. By leveraging the right tools,…
IEEE (Institute of Electrical and Electronics Engineers) is the world’s largest technical professional society; an organization dedicated to advancing innovation and technological excellence for the benefit of humanity. As part of its mission, IEEE provides a wide range of quality publications, intended to make the exchange of technical knowledge and information possible among technology professionals.…
Marketo Engage users often take on multiple roles throughout the day, from creating content to managing emails to editing code. It’s a collection of tasks that can quickly become overwhelming and take enormous amounts of time from your workday. That’s why we created a roundup of the top five tools you can leverage to help streamline…
Content personalization has been recommended for the top of most marketer’s to-do lists for several years. In fact, some estimates state that businesses can increase revenue by as much as 40% with personalization. While personalized content seems to have been especially championed by e-commerce and retail brands, it’s a tactic that B2B companies can benefit from.…
One of our most anticipated features is finally here: the AI rewrite tool, which is incredibly helpful for getting those content summaries looking their best. With the AI rewrite, you can now change the tone, lengthen/shorten, or summarize the content that FeedOtter pulls into your newsletters. How the AI Rewrite Feature Works When you are…
It’s finally here: image crop and resizing within the FeedOtter interface. This is a great way to quickly resize or crop the images that FeedOtter pulls into your emails to ensure that every piece of content looks great in your newsletter, no matter what template or image dimension you’re working with. Here’s how it works:…
