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People who use the classic WordPress editor are wanted at the front desk, thank you. I repeat: People who use the classic WordPress editor are wanted at the front desk. Seriously, do you still use the classic WordPress editor? Okay,…

If your audience can’t see you, they can’t choose you. They need to know who you are and what you do. Only then will they be compelled to search for you, follow you, and engage with your content. Brands need…

Memorized Shakespearean sonnets were still echoing in my mind when I decided to apply for a master’s degree, slotted between short texts of Chicano literature and 60,000 words detailing the parallels between modern film and Victorian-era writings.  Unlike many of my…

The pursuit of numbers has become something of an obsession in marketing. We all want more followers, likes, and clicks—but in reality, it’s not about the numbers at all: It’s about the quality and meaning behind these metrics. Brands may want…

It’s cropping up everywhere. You find it on almost every page of the Internet. It’s ready to answer your questions at a moment’s notice. Does the word “chatbot” ring a bell? Yes, you know, that little dialog box that pops…

Hands-on activities are my favorite. I love cooking, crafting, and seeing my work result in a final product. When I tried pottery for the first time in 2018, I was enamored with the spinning wheel and how my touch could…

You might wonder what content marketing has to do with powerlifting. As a competitive powerlifter and content marketer, I’ve discovered that the foundational elements of both worlds intersect more than you’d think. The drive for excellence—in both content marketing and powerlifting—converges…