SEO – otimização de sites para WordPress

People who use the classic WordPress editor are wanted at the front desk, thank you. I repeat: People who use the classic WordPress editor are wanted at the front desk. Seriously, do you still use the classic WordPress editor? Okay, I’m teasing a little. You have every right to do so, if that’s the case.…

If your audience can’t see you, they can’t choose you. They need to know who you are and what you do. Only then will they be compelled to search for you, follow you, and engage with your content. Brands need to give audiences the types of content they want to consume without requiring them to…

Memorized Shakespearean sonnets were still echoing in my mind when I decided to apply for a master’s degree, slotted between short texts of Chicano literature and 60,000 words detailing the parallels between modern film and Victorian-era writings.  Unlike many of my peers majoring in English literature, I didn’t want to pursue a career in academia. Instead,…

The pursuit of numbers has become something of an obsession in marketing. We all want more followers, likes, and clicks—but in reality, it’s not about the numbers at all: It’s about the quality and meaning behind these metrics. Brands may want more followers on a surface level, but they need active and engaged followers who are…

It’s cropping up everywhere. You find it on almost every page of the Internet. It’s ready to answer your questions at a moment’s notice. Does the word “chatbot” ring a bell? Yes, you know, that little dialog box that pops up on your page and requests that you chat with it. This furry popup is…

Hands-on activities are my favorite. I love cooking, crafting, and seeing my work result in a final product. When I tried pottery for the first time in 2018, I was enamored with the spinning wheel and how my touch could manipulate the shape of clay, transforming raw earth from a soft lump to an actual…

You might wonder what content marketing has to do with powerlifting. As a competitive powerlifter and content marketer, I’ve discovered that the foundational elements of both worlds intersect more than you’d think. The drive for excellence—in both content marketing and powerlifting—converges around three pillars: stance, elevation, and amplification. Just as a powerlifter relies on the fundamentals…

By: Hannah BegleyStaying relevant and relatable to younger audiences can be daunting but has never been more important. With a rising emphasis on social media as a marketing tool, businesses need to tailor their social strategies and presence online to meet the changing interests of consumers. Social platforms have even begun to tailor their apps…

A block in your page header. Another in your footer. And since it’s also possible, here’s a pretty navigation menu designed entirely with blocks. Yes, it’s possible to create every part of a WordPress site from A to Z using Gutenberg blocks. But that’s incredible! But there’s at least one prerequisite. You need to use…

I’ll never forget that day. And not just because I thought I was going to throw my computer out of the window… Ah, if only I’d used a plugin like UpdraftPlus to avoid catastrophe. The catastrophe? Let me tell you about it. Flashback a few years. After hours and hours of work, I put one…