Paid Media: Your Guide to Making it Work in 2024

Media is the new era of marketing. Advanced digital technology, changing consumer expectations, and new trends make media the ideal way to get your audience’s attention. In other words, marketing in 2023 is less about direct persuasion and more about the right mix of education, entertainment, information, and, of course, amplification.This requires a carefully crafted message…

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4 Steps To Building Trust in Your B2B Brand in 2023

Have you ever participated in a trust fall exercise? Whether at a corporate retreat or a leadership conference, many of us have seen and experienced that terrifying sensation of falling backward into someone’s arms. The exercise is supposed to help you build trust with your partner so that you’re confident they will, quite literally, catch you…

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Boost Your Online Presence with Expert SEO Strategies

Social media marketing might be flashy and exciting, but there’s a reason why you hear marketers insisting businesses pay more attention to search engine optimization (SEO).Back in 2019, 68% of online experiences began with a search engine. In just five years, the rising popularity of apps like TikTok and Instagram, along with rapid integration of…

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How to manage and optimize a WordPress menu [Complete Guide]

It is crucial for many websites. It is in four letters. And we often see it very quickly at the top of the page, when we land on a new site. This essential element is the menu. A website menu is a bit like a restaurant menu. It must help you to quickly see the…

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Semrush Review [2024]: test and tutorial on this SEO tool

Have you ever tried riding a bicycle without pedals? Riding a bike without pedals is a bit like doing SEO without data: it doesn’t really make sense. Besides, it’s counter-intuitive. You also need to have your wheels actually on the ground to move forward… To make sure you don’t lose your footing and that you…

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6 Social Media Platforms for B2B Influencers in 2023

In this article, we'll explore the main influencer platforms, their key demographics, what content performs well on each platform, and how to find the right influencer for your campaign. Source

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B2B PR Campaigns 2023: 12 Tips to Ensure Success

Building a successful B2B PR strategy in 2024 requires much more than blindly pitching your brand to reporters in hopes of garnering news attention. For companies to succeed and achieve their marketing goals, they need an all-encompassing strategy built on research, completed with expert execution, and followed up by targeted analysis. Source

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