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Amid economic hardship, here's how B2B CMOs can sharpen their skills and strategic thinking in 2024. Source

We’ve covered many B2B marketing trends over the last few months—from TikTok strategies to B2B marketing events in a post-cover world—but we’ve compiled the trends that we think will stick in 2024 to help you kick off Q1 on the right foot.  Source

For better or for worse, we are living in a modern matrix. We don’t only interact with the virtual world—it’s part of our very makeup. Recognizing this truth is critical as marketers scratch their heads for new ways to engage audiences. Source

Humans, as a species, are naturally drawn to stories. This isn't just an observation; it's backed by solid research. Cognitive psychologist Jerome Bruner suggests we are 22 times more likely to remember a fact when it has been wrapped in a story. Source

Overcome the fear of change and harness AI in Marketing! Navigate the tech revolution with ease, exploring AI tools tailored for your business needs. Transform challenges into growth - start your AI journey now! Source

B2B sales and marketing have changed in 2024. Here's how to make the most of new strategies and embrace the best practices for B2B strategy. Source

Engage & Delight Your Audience for Increased Retention and Sales! Learn how nurturing existing customers can boost your business by 160%. Dive into our insights now! Source

Empathy and transparency are essential in crisis communications for building lasting trust. Leaders who showcase these traits demonstrate their humanity, gaining audience receptivity. Embrace these values to nurture long-term trust. Use empathy to calm fears and promote understanding, mending relationships, and strengthening credibility. Source

Unlock the mystery of dark social, why it matters, and how you can this hidden source of traffic into a valuable tool for your B2B brand. Source

While smarketing may sound like a weird new dance move, we promise it’s not the latest TikTok trend. Learn more here. Source