It may be helpful to show the long product description of a given product in a custom WordPress page or post, so that you can use it as a teaser or anyway as a way to save some time instead of rewriting the whole thing.
The solution is easy: let’s code a simple shortcode that accepts a product ID as a shortcode attribute, and that returns its long description, properly formatted.
You can see this in action on this same website. Here’s one of my downloadable products’ long description: https://www.businessbloomer.com/shop/plugins/woocommerce-disable-payments-by-category/#tab-description – and here’s the same exact description printed in a blog post, thanks to the shortcode snippet you find below: https://www.businessbloomer.com/woocommerce-disable-payment-method-for-specific-category/#mini-plugin-business-bloomer-woocommerce-toggle-payments-by-category
Enjoy!
In this blog post, I’m reusing my product’s long description as a teaser for buying the product. Instead of rewriting it, or copying/pasting it, this handy shortcode allows me to display it on a custom page/post!
PHP Snippet: Custom Shortcode to Display a Product’s Long Description
/** * @snippet Display Long Description Via Shortcode * @usage [pid_desc id=”123″] * @how-to Get CustomizeWoo.com FREE * @author Rodolfo Melogli * @compatible WooCommerce 7 * @donate $9 https://businessbloomer.com/bloomer-armada/ */ add_shortcode( ‘pid_desc’, ‘bbloomer_long_desc_by_product_id’ ); function bbloomer_long_desc_by_product_id( $atts ) { $product_id = $atts[‘id’] ? $atts[‘id’] : 0; $product = wc_get_product( $product_id ); if ( ! $product ) return; return wpautop( wptexturize( $product->get_description() ) ); }
Where to add this snippet?
You can place PHP snippets at the bottom of your child theme functions.php file (delete “?>” if you have it there). CSS, on the other hand, goes in your child theme style.css file. Make sure you know what you are doing when editing such files – if you need more guidance, please take a look at my free video tutorial “Where to Place WooCommerce Customization?”
Does this snippet (still) work?
Please let me know in the comments if everything worked as expected. I would be happy to revise the snippet if you report otherwise (please provide screenshots). I have tested this code with Storefront theme, the WooCommerce version listed above and a WordPress-friendly hosting on PHP 7.3.
If you think this code saved you time & money, feel free to join 14,000+ WooCommerce Weekly subscribers for blog post updates or 250+ Business Bloomer supporters for 365 days of WooCommerce benefits. Thank you in advance 🙂
Need Help with WooCommerce?
Check out these free video tutorials. You can learn how to customize WooCommerce without unnecessary plugins, how to properly configure the WooCommerce plugin settings and even how to master WooCommerce troubleshooting in case of a bug!
Rodolfo Melogli
Business Bloomer Founder
Author, WooCommerce expert and WordCamp speaker, Rodolfo has worked as an independent WooCommerce freelancer since 2011. His goal is to help entrepreneurs and developers overcome their WooCommerce nightmares. Rodolfo loves travelling, chasing tennis & soccer balls and, of course, wood fired oven pizza.
