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Zen Media and BYU PR Intelligence Lab Join Forces

At Zen Media, we have always believed in the power of data and its ability to unlock unprecedented growth opportunities for our clients. We constantly strive to push the boundaries of what is possible in marketing and public relations. That’s why we are thrilled to announce our groundbreaking partnership with the Brigham Young University PR Intelligence Lab (BYU).

This collaboration brings together the expertise of two industry leaders to provide our clients with best-in-class analytics and data-driven insights while offering BYU students invaluable real-world marketing experience in the dynamic field of public relations.

Though we’ve worked together on select projects since early 2022, with our formalized partnership, we are taking our commitment to data-driven excellence to new heights. Together, we are poised to redefine what it means to be a data-driven PR agency.

The BYU PR Intelligence Lab not only provides high-level data but also delivers quantifiable ROI. This collaboration exemplifies our unwavering dedication to helping our clients quantify their results, empowering them to showcase their success to all stakeholders.

This partnership not only benefits our clients but also plays a pivotal role in shaping the careers of the next generation of PR professionals. By providing BYU students with invaluable real-world marketing experience, we contribute to developing highly skilled and data-literate individuals ready to impact the industry. Together, we empower future marketing leaders to thrive in a rapidly evolving landscape.

Unparalleled Insights and Enhanced Reporting for Zen Clients

Our partnership with the BYU PR Intelligence Lab is driven by a desire to provide our clients with unparalleled data insights. In our data-driven world, it’s more important than ever to not only track your own data but also to understand where you fit into the marketplace and how your positioning is impacted by macroeconomic shifts. 

Our collaboration with BYU means that Zen clients will benefit from top-level reporting enriched with comprehensive data and analysis from the esteemed BYU Communications Department. We now have a team of expert-level data scientists, a rare gem in the marketing world. With their guidance, we can confidently claim to be one of the most data-driven agencies globally—and we have the results to back it up.

Each report generated by the BYU team will be meticulously tailored to the specific needs of our clients, providing us with a deep understanding of their performance across various channels, including earned media, social media, search, and other communication activities. No two businesses are alike, and their strategies require unique insights. By incorporating client-specific requirements into our reporting, we enable our clients to make informed decisions that drive their growth and success.

Together with BYU, we are embarking on a journey where data meets creativity, where insights drive strategy, and where excellence becomes the norm.

Empowering the Next Generation of PR Professionals

At Zen Media, we believe in the power of mentorship and nurturing the next generation of B2B marketing and PR professionals. That’s why our partnership with BYU goes beyond data-driven insights to provide students with real-world marketing experience that will set them apart in their careers.

As part of our collaboration, students from BYU PR Intelligence Lab’s graduate and doctoral programs will have the opportunity to gain hands-on training and invaluable exposure to the dynamic world of marketing and public relations.

The real-world marketing experience we offer to BYU students is not just limited to observing from the sidelines. They will actively contribute to client projects, learning how to create data-driven and strategic public relations deliverables. Our partnership allows them to analyze actual clients, understand their needs, and craft effective strategies that produce tangible results.

By working with Zen Media, these aspiring professionals will be exposed to the latest industry trends, cutting-edge tools, and innovative marketing approaches. They will witness firsthand how data shapes decision-making and see its impact on client success. 

We take pride in providing BYU students with a partnership that offers them unlimited growth potential. They will be immersed in a collaborative and supportive environment, surrounded by experts who are passionate about their success.

Together with BYU, we are building a bridge between academia and the professional world.

Whether you’re a current or prospective client, or a student looking to embark on a career in PR and marketing, this partnership signifies a turning point—an opportunity to embrace the future and unlock the unlimited potential that data holds.

Want to reap the benefits of this strategic new partnership? Reach out.