Picture this: your website is up and running, your content is top-notch, and your SEO game is on point. But somehow, your competitors always seem to be one step ahead. What’s their secret? Well, it’s time to unveil the power of keyword gap analysis.
Keyword gap analysis is not just another fancy buzzword; it’s a proven method to identify gaps in your keyword strategy and turn them into opportunities. It’s like having a secret weapon that reveals the missing links between your website and your competitors, empowering you to take charge and dominate the search engine rankings.
While many companies invest heavily in SEO and marketing tactics like keyword research and content optimization, they often overlook this key strategy that can help them gain a competitive edge.
What is a keyword gap analysis?
Simply put, a keyword gap analysis is the process of comparing your website’s keywords with your competitors’ to identify which words they rank for that your company does not. By conducting a keyword gap analysis, businesses can discover untapped ranking opportunities and optimize their content accordingly. Easy enough, right?
How do you conduct a keyword gap analysis?
First, identify your primary competitors in your industry.
You can use tools like SEMrush, Ahrefs, or Moz to find out who’s ranking for the same keywords as you. Once you have a list of competitors, you can run a keyword gap analysis to find the keywords they rank for. You can also view competitor websites that rank higher in the search engine result pages (SERPs) for your target keywords.
Next, choose the keywords you want to rank for.
You can use the same tools above to research and assign relevant keywords to your web pages, popular to your industry; this is known as keyword mapping.
Then, analyze your competitors’ keywords by using the same tools. Look at websites, blogs, and online content to identify their targeted keywords and content strategies.
Once you have compared your keyword strategy with your competitors’, identify the gaps in your own coverage. Again, these are the keywords you are not currently ranking for, but that your competitors rank for.
Finally, optimize your content!
Use the insights from your analysis to align your content creation efforts with the keywords that matter most. This way, you’ll not only provide valuable information to your audience but also give search engines a reason to put you on the top of the results page. Then, create new content or update existing content to include the keywords you are missing.
Though it may sound complicated, it’s easier than you think, especially with the right subject matter experts at your side. Hiring a marketing agency can ensure your keyword gap analysis is effective—and even help you implement your findings into your content marketing strategy.
How can you use your keyword gap analysis to inform your content strategy?
By identifying the gaps in your keyword strategy, you can create content that targets those keywords and improves your search engine rankings. For example, if your competitors are ranking for “best SEO tools,” you can create a blog post or page that targets that keyword and provides valuable information about the best SEO tools. By identifying the gaps in your keyword coverage, you can optimize your content to rank for those keywords, which will increase your online visibility and website traffic; it will also improve your search engine rankings and content creation.
Keyword gap analysis provides valuable insights into your competitors’ keyword strategies, giving you an edge.
Tips and Tricks on Informing Your Content Strategy with SEO
1. Focus on keywords that your competitors rank for, especially if they are long-tail keywords.
Long-tail keywords are more specific in their target and approach, and they have less competition. Use your keyword gap analysis to identify such long-tail keywords that your competitors are ranking for to improve your chances of ranking higher.
2. Create new content and update existing content.
Use your keyword gap analysis to identify topics that your competitors are covering. Then, create new content to cover these topics and include the missing keywords; be sure to use your keyword gap analysis to identify gaps in your own existing content!
Another way to use keyword gap analysis to inform your content strategy is by mastering Google’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T); E-E-A-T applies these four metrics in determining whether a website can truly be considered a giant in its arena. By creating high-quality, authoritative content that demonstrates your knowledge in your industry, you can improve your chances of ranking higher in search engine results.
Be sure to update your content to include any missing keywords that will continue improving your rankings. The more you analyze the content of your competitors’ pages, the more valuable, informative content you’ll create for your users.
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3. Keep an eye on your competitors’ content strategy and adjust yours accordingly.
You can use the insights gained from your keyword gap analysis to inform your B2B content marketing strategy and create targeted content that ranks higher in search engines by comparing and contrasting with your competitors. What works for you that doesn’t work for them? What works for them that you’d like to incorporate into your own content strategy?
4. Use keyword clusters.
Grouping related keywords into clusters will help you to create specific, niche content that maximizes your reach. You can do this by using your keyword gap analysis to identify clusters that your competitors are targeting in order to build web traffic.
If there’s one thing to remember, it’s that keyword gap analysis is a powerful SEO tool that helps businesses identify gaps in their keyword strategy and surpass their competitors. By conducting a keyword gap analysis, businesses can discover untapped ranking opportunities and optimize their content accordingly.
Contact us today to learn more about how we can help you optimize your SEO strategy, competitive edge, and improve online visibility.
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