IEEE (Institute of Electrical and Electronics Engineers) is the world’s largest technical professional society; an organization dedicated to advancing innovation and technological excellence for the benefit of humanity.
As part of its mission, IEEE provides a wide range of quality publications, intended to make the exchange of technical knowledge and information possible among technology professionals.
Because of their commitment to high quality content, the team started looking for a tool that would allow their editors to curate and hand-off editorial content in a more efficient way.
“We needed something to replace the makeshift Google Doc processes that we had,” shares Eric Pimenta, Marketing Automation Specialist at IEEE.
Ultimately, this search led to FeedOtter, a best in class web-based app that comes with a suite of curation and automation features for email marketers.
FeedOtter: Improving Processes for Email Newsletter Curation
Over the past 6 years, FeedOtter (and its Marketo integration) has become an integral process in IEEE’s newsletter editing workflow, bringing a variety of day-to-day improvements, including:
Consistent, Efficient Workflows
FeedOtter is designed for individuals and teams to work together easily when curating and building email newsletters, which has come in handy for Eric’s team at IEEE.
“[FeedOtter] allowed for the editorial staff to seamlessly curate and share editorial content while ensuring consistency and efficiency within the production calendar,” Eric notes.
Significant Time Savings
FeedOtter has been a huge timesaver for the IEEE team, allowing them to speed up their newsletter creation process by hours.
“Instead of having to wait several hours for content to be shared, we’re able to see content submitted within a few minutes,” Eric shares. “Production times have been positively impacted as a result.”
Improved Handoff Process That Empowers Team Members
As with any editorial team, content handoff plays a huge role in the curating and sending of email newsletters. FeedOtter has completely replaced the Google Docs that IEEE had been using, and continues to empower team members to work more efficiently.
“When we were able to transition away from the Google Doc content handoff and replicate the template in FeedOtter, it was easier for the team to place the content when and where they wanted to,” Eric explains.
Easy to Use & Train Team Members
When asked what he most liked about using FeedOtter, Eric cited the tools intuitive layout and ease of use.
“We’ve been able to train and onboard a large portion of the editorial staff and are looking for other ways to scale the tool out across the organization.”
Responsive & Flexible
“Having worked with the FeedOtter team for a handful of years now,” Eric notes, “Andy and the team have been responsive and flexible while being key components to the campaign successes we have here at IEEE and IEEE Spectrum. FeedOtter can be a vital component to any MarTech stack and with simplified editorial and RSS feeds, anyone can scale out their marketing in a flexible and efficient manner.”
“A Key Component of Our Content and Editorial Production”
FeedOtter is typically touted as a content curation and automation tool for email newsletters. To the IEEE team, it’s become much more than that.
Eric says, “[FeedOtter is] a key component of our content and editorial production and has become a great ideation platform as well.”
We’re so glad to have the opportunity to work with great people and companies, like Eric and his team at IEEEE. If you’re looking for ways to improve your email newsletter processes, definitely take time to take FeedOtter for a test drive with our free trial, or book a demo call to chat with our team directly.
